The ISMA Youth Council is kicking off the TAKE CONTROL Campaign with a series

of events, starting on 4 May 2021 for:

  • Students aged 10-16 years

  • Parents / guardians

  • Schools / teachers

FACT: Did you know that more than 38% of children on Facebook are under the age of 13?

Social media issues from the perspective of our next generation with an ideation breakout session and a panel of youth-relevant expert speakers discussing the effect of polarization on students, digital addiction, online reputation, and privacy.


Popular documentaries were recently released to raise public awareness about social media risks for everyone. Common themes emerged about the extent to which we are all being manipulated by the social media platforms, privacy & data concerns, and the human impact of social networking and addiction. The most popular two documentaries in 2019/2020 were:

  • The Great Hack, which explored how the data company called Cambridge Analytica came to symbolise the dark side of social media data manipulation in the wake of the 2016 US presidential election.

  • The Social Dilemma, a documentary-drama hybrid which explored the dangerous human impact of social networking, with tech experts sounding the alarm on their own creations.

Whilst these documentaries successfully raised awareness (even paranoia) about why everyone should be careful about social media, no solutions to these ongoing global concerns were offered.



We believe people can “take control” of their social media if they are empowered with:

  • knowledge about the real-life impact of their online activity

  • a balanced understanding of the risks and rewards of social media

  • tools to help with mindfulness and social media addiction

  • the ability to get involved in grassroots advocacy for better laws that deter wrongdoers


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