Webinar Series. The Reward and Risk of Social Media Employee Advocacy
Time & Location
About the Event
Platforms like LinkedIn and Twitter have turned all of our staff into spokespeople – on average employees have ten times the connections as their companies have followers on LinkedIn. This posts both a significant opportunity and threat for organisations.
When deployed correctly, employee advocacy on social media can massively increase your brand reach and promote your organisation and its people by leveraging personal connections.
Without a thoughtful approach brands can open themselves and their internal stakeholders up to reputation risks.
In this session we’ll discuss the opportunities, challenges, best practices, and pitfalls of harnessing social media employee advocacy.
View the video recording - https://www.youtube.com/watch?v=rA7lYi9zpI8